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Social media can be pretty overwhelming sometimes. How do you juggle and manage the many hats you need to wear as a social media manager?
The only way to effectively manage social media at scale is with the use of social media management tools that can improve your efficiency, and over time get you better results. The tools we discuss below help you do that. Many of them have similar features, however, they are all different in terms of the BEST way to use them.
Choose the ones that fit your needs and give them a whirl. Here are 17 of the best social media management tools available: For its price, it is far and away the most feature-packed option on the market. It also has dynamic reports on three social networks and bonus features such as running social promotions and managing your social media inbox.
The content publishing features are the best in the market, with beautiful visual previews of all content, and a robust evergreen content publishing system that will save you tons of time. The social media inbox lets you quickly go through incoming messages across any of your social accounts, check them off, and keep the mess out of your email inbox.
The reporting is easy to customize, it looks awesome, and you can export reports as a PowerPoint presentation, which is especially good for agencies and in-house reporting requirements.
And then choosing timeslots during the day for this content to be published: This feature alone will save you hours and hours every week, not to mention it has the potential to increase your followers and dramatically increase traffic back to your website by re-sharing evergreen content over time.
Easy and beautiful reporting The analytics reporting with Agorapulse is simple enough for any social media manager to make sense of in no time, but it also provides enough meaning to articulate the value of social media to key stakeholders.
Here is a look at the metrics overview and followers graph: Add to this ads monitoring, competitor analysis, social listening, a social media calendar, a Chrome extension, and team workflows, and you are left with one behemoth of a social media management tool.
For a first-time social media marketer, the extensive feature list may be too much to come to grips with initially. There is a bit of a learning curve to extract all of the possible value from this tool.
If all you are looking for is a time-saving tool to repost content for you, then Oomph is worth a look. They have certainly evolved since their beginnings as a simple library of repurposed content and they deserve to rank in our list of tools.
With that being said, their simple pricing model combined with an interesting integration with Bit. FlypChart FlypChart made this list because, yes, you can schedule social media messages using the tool. Content approval workflows This app has a content approval workflow which is helpful for teams and agencies who have multiple stakeholders and complex content strategies.
It still does that, but because of its user growth and added features you can now schedule social media messages and make the most of their content recycling feature too.
Just like some other tools on this list, as it gained further popularity the feature list expanded too. Now you can recycle content and bulk schedule posts using the tool. Does it do everything you need it to? But it is a simple to use and beautifully designed app that will save you a lot of time.
If you go down the path of combining a number of different tools to achieve your social media management needs, then this tool is worth a look.
It can help you schedule and analyze your social media marketing campaigns all from one place. Hootsuite has been around for a long time now, and it has a comprehensive feature set. But their scheduling and planning functionality is a little outdated.
They do, however, have a free plan for you to take it for a spin. So, by all means, try it out and see if you like it. Where does it fall down? It has to be with the feature list.Oct 17, · Below, we take a quick look at the best social media marketing tools the pros swear by. Best Campaign Management Tool: Buffer Any social media .
Obviously, we couldn’t put together a list of the best social media analytics tools without mentioning our own.
Every brand should have a dedicated social media management tool. With Sprout’s social media analytics, you can measure performance across Facebook, Twitter, Instagram and LinkedIn, all within a single platform.
Here are 20 recommended social-media tools to add to your game plan, if you don’t have them already.
Related: Top 10 Social Media Management Tools You Should Try Now 1. A free trial is available, making it easier for you to determine if this is the ideal social media marketing and management tool for you to use.
Agora Pulse If you are looking for a cost-effective resource to use, Agora Pulse is a smart option. Oct 17, · Below, we take a quick look at the best social media marketing tools the pros swear by. Best Campaign Management Tool: Buffer Any social media .
And lucky for you, I’ve rounded up a list of the seven best free social media management tools to incorporate into your strategy, starting with my personal favorite, Hootsuite!
#1: Hootsuite Hootsuite has a special place in my heart, likely because it’s the first social media management platform that I used at my very first job as a Marketing Assistant.