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From malfunctioning artificial humans talking to you via Facebook, to fake news stories about the Pope endorsing Trump, has seen some amazing social media campaigns.
Channel4 - Humans Returns Channel4 claims the title for the most immersive social media campaign this year.
The marketing campaign for the new series of their sci-fi Social business plan bandarban heights Humans blurred the lines between fiction and reality.
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Series 2 of Humans centres around a product recall of malfunctioning artificial humans called 'Synths'. Channel4 released a video interview with a fictional spokesperson for the fictional company behind the synths, sent out Persona-branded synthetic human collection service trucks, created a product recall website and a bot that enabled users to chat with a not-so-fictional Synth via Facebook Messenger.
PersonaSynthetics started trending on Twitter, resulting inwebsite hits in the first 72 hours of the campaign.
Obviously this kind of marketing costs much more than most marketers have at their disposal, but the core philosophy behind the campaign - marketing as storytelling - is an idea that can be adapted to all budgets.
Ikea - Retail Therapy Ikea's clever Retail Therapy campaign saw the brand rename products after frequently Googled relationship problems.
Type "she doesn't want to cuddle" into Google and you'll get mattress wedge as a result. To the average consumer, it was humorous, and kind of endearing.
To online marketers, it was an out-of-the-box SEO stunt that they couldn't wait to write about, with many Tweets on the topic getting thousands of shares.
Could naming products after high volume search phrases be a trend of ?
It's unlikely, but it's certainly something that we'll see SEOs and marketers experiment with. By popular demand, Pizza Express made Trump's face into a pizza as a Halloween stunt.
Though I can't stomach the idea of eating Trump's face, Pizza Express lovers were excited to get down to the restaurant chain's Baker Street branch to eat a slice. You don't have to make your own pizza, but piggy-backing on current trends in the news is a tried-and-tested marketing technique that's not going away anytime soon.
Buzzfeed - Tasty Definitely tastier than the thought of eating pizza-fied Trump is Buzzfeed's viral Tasty campaign. You've probably seen these quick and easy recipe videos popping up all over your Facebook feed.
Perhaps the stand-out social media campaign ofTasty has become one of the biggest video accounts on Facebook. These shareable little videos have garnered BuzzFeed 60 million Facebook Likes and exponentially increased the site's visibility. The videos have been so popular that BuzzFeed now has a team of 75 working exclusively on producing 60 Tasty videos per month for Facebook.
Like the unchopping tomatoes videos fromthis is an example of food as therapy. The Tasty videos are perfect because they take something that's messy and difficult cooking and make it seem easier than it actually is. And that's all therapy is: Kate Hudson's controversial workout clothing brand has been all over us, trying to sell its sports gear.
New users are sent through a short online quiz to determine what kind of activewear they need and what colors they like.
A one-hour countdown timer then begins to push them to make that first purchase. The most interesting aspect of this campaign is the one-hour window that customers are rushed through. It's classic scarcity marketing - creating the illusion that a product is scarce in order to ramp up the perceived value - but it's a tactic that also has the potential to cause a backlash among customers who feel pressured and manipulated.
The fake news had overcomments, shares, and reactions on Facebook and was re-published on a number of fake news websites. The story was picked up by a number of major news websites, before BuzzFeed News uncovered the guy behind it all.
Whatever you think of the politics, the fake news epidemic of has been hugely influential, taking social media mastery or manipulation to never-before-seen heights. We're not saying that you should create your own fake news stories though undoubtedly some marketers already are but everyone should be paying attention to the lessons we can learn from fake news.
People are quick to believe what they want to believe. The LoveAtFirstTaste campaign paired up single people and got them to feed each other to see if they'd fall in love over food.
In this social media campaign, Knorr played on the concept of romance and food. The brand filmed a video of these sexy single people feeding each other and followed it up with a number of behind-the-scenes romance videos and interactive online quizzes.
The original video came out as the second most viewed ad on YouTube in There's no secret here: If the guys behind the Knorr campaign can make a stockpot sexy, almost any product can be made sexy with the right approach.
Spotify - ThanksIt's Been Weird Spotify has launched it's biggest ever global campaign to say adios to The 10 districts topping the list of vulnerable to climate change ones are Cox’s Bazar, Bandarban, Chattogram, Rangamati, Noakhali, Feni, Khagrhachharhi, Barguna, Bagerhat and Satkhira.
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Nur, one of the four, said the four prepared a business plan to develop a housing project and sell the land by dividing it into plots of 8 decimals each in the same year. They sold the plots to persons of different backgrounds and professions for about Tk 26, a plot, he added.
So through our social business plan we will try to solve the problem of malnutrition of these poor people. Vision Malnutrition in Bangladesh, in simple mathematical terms, is among the highest in the world.
More than 54% of preschool-age children, equivalent to more than million children, are stunted, 56% are underweight and more than 17%. developing a social purpose business plan i introduction A Toolkit for Developing a Social Purpose Business Plan grows out of Seedco's recognition that many nonprofits are eager to launch business.