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Low class, middle class and high class consumers Our Competitive Advantage Going by the arrangement we met on ground, we are going to be one of the 2 coffee bars that will be in operation in the area around the airport where our coffee shop will be located.
As a result, we are going to struggle less to make headway in the business. In essence, we have little or no competition. We plan to run a standard coffee business which is why we hired one of the leading business consultants to work with us in setting up our coffee business.
The business consultant we have hired has over 15 years of experience in the retail coffee industry and has successfully opened several coffee bars in major cities across the United States of America. So far, he has been able to deliver on key areas and he will continue to work with us on market research, customer satisfaction surveys and to provide additional input into the evaluation of the new business opportunities as regard opening other outlets and selling franchises when the need arises.
We believe that with all these hard and detailed work that is being put in place, we shall no doubt be a force to reckon with when we eventually commence operation and open our doors to consumers who want to be given a run for their money. In view of that, we are going to adopt the following strategies to ensure that we do not only attract customers but generate repeat sales from them; Position our greeters to welcome and direct potential customer Create a loyalty plan that will enable us reward our regular customers Position our flexi banners at strategic positions all around the airport facility Advertise our coffee shop on local travel magazines Partner with traveling agencies to refer their clients to our coffee shop whenever they are traveling via Los Angeles International Airport Our Pricing Strategy When it comes to fixing prices for the range of coffees and pastries we sell, we are going to ensure that we set pricing in line with what is available in the coffee industry.
We are very aware that we have got to lower our price so that we will be able to attract customers like never before as we seek to gain recognition as newbies.
When this is achieved, then bottom line is that our customers will derive real satisfaction when they consume our coffee and pastries We also have plans in place to discount our coffees once in a while and also to reward our loyal customers with free cups of coffees.
Payment Options Our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them.
Here are the payment options that will be available in every of our outlets; Payment by cash Payment via Point of Sale POS Machine Payment via online bank transfer online payment portal Payment via Mobile money In view of the above, we have chosen banking platforms that will help us achieve our plans without any itches.
Coffee Shop Business Plan — Publicity and Advertising Strategy When it comes to publicity and advertising, we have a low budget for it simply because our business is located in a place that can easily attract the numbers of customers we would need with little or no stress on our own part.
But for the fact that we hope to some day in the near future start selling our franchise, we have decided to create a budget for publicity and advertisement for the major aim of introducing our brand in the market place. Everything that we will do in this regard is geared towards communicating our brand.
Kate Stevens and she does not have the intention of welcoming any external partners except immediate family members which is why she has decided to restrict the sourcing of her start — up capital to 3 major sources.
These are the areas we intend generating our start — up capital; Generate part of the start — up capital from personal savings Source for soft loans from family members and friends Apply for loan from my Bank N. All the papers and document has been signed and submitted, the loan has been approved and any moment from now our account will be credited and we will be able to execute all the things that needs to be executed.
Coffee Shop Business Plan — Sustainability and Expansion Strategy Our plans of establishing Coffee4All is basically to test — run the coffee business and we have decided to start our first outlet in a busy location — the Los Angeles Airport.
It is pertinent to state that we shall not allow our standard operating process to drop so that we do not lose our loyal customers. Completed Opening of Corporate Bank Accounts: Completed Opening Mobile Money Accounts: Completed Opening Online Payment Platforms: In Progress Application for business license and permit: Completed Purchase of Insurance for the Business: Completed Renting of Shop and remodeling the shop: In Progress Conducting Feasibility Studies: Completed Generating capital from family members: Completed Applications for Loan from the bank: In Progress Writing of Business Plan: In Progress Recruitment of employees: In Progress Purchase of the Needed furniture, electronic appliances, office appliances and coffee brewing equipment: In progress Creating Official Website for the Company:FEASIBILITY ANALYSIS OF SPORTS & RECREATION FACILITY DEVELOPMENT IN PORTER COUNTY Executive Summary Page ES-1 EXECUTIVE SUMMARY Conventions, Sports and Leisure International (CSL) was engaged by Porter County (County), in collaboration with Indiana Dunes Tourism (CVB) and the Porter County Sports Cabinet (PCSC), to study.
Frozen yogurt competes most obviously with ice cream, and is typically considered to be a healthier alternative. It also competes with other dessert offerings such as chocolatiers and candy outlets, local gathering spots such as coffee shops, and even juicing or smoothie chains.
Opportunity. This business plan is intended for a cosmetic company or any other business type. The process of writing a feasibility study remains thesame, all you have to do is to fix and replace the words in bracket to your own suitable words.
Gadsby’s Tavern Museum.
Gadsby's Tavern Museum consists of two buildings, a ca. tavern and the City Hotel. The buildings are named for Englishman . A FREE Sample Coffee Shop Business Plan Template Coffee Business Overview Coffee business is one of the businesses that any entrepreneur can successfully start in the corner of a busy street or in a mobile shop without breaking the bank for cash.
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